The business plan used to be the standard for companies. But with the rapidly changing business and industry climate a new strategy has taken its place — the pitch deck.
If you haven’t heard of a pitch deck, it is essentially a concise presentation which focuses on the current market challenges and your business’ unique way of answering those challenges/opportunities.
Here’s a quick overview of what a pitch deck consists of according to “Get Backed” by Evan Baehr and Evan Loomis:
- Cover (attractive slide to introduce the topic)
- Overview (your 15-second elevator version of your vision)
- Opportunity (describes the current industry climate and where your business fits in)
- Problem (What are you trying to solve with your enterprise?)
- Solution (How you plan to solve the problem)
- Traction (The evidence that shows you will be successful)
- Customer/Market (Your target audience demographics and how many)
- Competition (Who they are and how you will handle them)
- Business Model (How you will make money)
- Team (Who’s in your corner and their expertise)
- Use of Funds (What do you want and why?)
If you have not read “Get Backed,” I highly recommend it. From a design standpoint, it’s a delight because of the clean layout, graphics and white space. From a business standpoint, it is full of wonderful information that is relevant to the business climate and it gives examples of how to do it.
Once you decide to put together a pitch deck, a professional designer can make your presentation compelling. If you want more information, please contact me.