My thoughts and ideas about design and the design process.

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A limited color palette helps branding

Limited color can be used to your marketing advantage.
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3 Questions to Answer Before Deciding on a Logo

When to hire a designer and when to purchase a logo online
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Do You Need a "Pitch Deck?"

Changing business climate requires a new approach.

Why some of the best logos are simple

How a simple logo can be more valuable than a complex one.

Why you may need a professional designer

Branding is more than just creating a logo. It is about creating an identity.