The temptation to go to a logo website that provides instant gratification at a small cost is real. But does instant gratification satisfy the branding needs of a business in the long term?
Branding is more than just creating a logo. It is about creating an identity. Online logo creators do not take the time to get to know your business, your unique services and your challenges. A professional graphic designer not only comes with design experience, but with the dedication and commitment to understanding what makes your business unique and the audience you are marketing your services to.
What does a professional designer provide?
Dedicated Personal Attention. Your designer is dedicated to your project, not to a deadline of quick turnarounds which are not targeted to your specific business.
Research of industry, competitors and potential clients.
Sense of Place regarding industry, geographical location and audience. Who will see your logo and in what context?
Creativity in design. Not just an image or a type face, but a comprehensive look and feel.
Self Critique: Breaks are crucial. Designers take time to let their designs marinate for a while. This gives perspective. A fast turnaround does not allow for time to evaluate and re-create.
Presentation: You see how your logo will look on your business stationery and other applications. The designer can provide mock-ups to give you a good representation of how your logo will appear in different formats.
More can be said on this topic. And if you wish to read more, please check out “Why professional logo design does not cost $5.00” by Jacob Cass or “Seven Reasons to Hire a Graphic Designer” by Visual People.
I hope you found this information helpful and I’d love you help you reach your business goals.